Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, some of the keywords even ranked better than before, it becomes clear that link building the old way is the thing of past, probably due to links crammed sites being thrown away by google.

So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, almost all of them are garbage, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.  

A few real world examples will help to explain what I said. When I got into online marketing long time ago, I needed to rank the keyword, camouflage blankets, of course with old way of link building, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? Actually this is all about content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, best smartphone , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As we can see, quality article marketing is much better than plain link building. If you can build a group of your own blogs, such as Hydraulic Car Jack, then it will be easier to do article marketing.

Bottom line is that you should create great content, publish and share with people, and put your keywords in the context you’re good to go, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, be it your business or search rankings, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, like this Web Sling Shackle , nice writing, good content, published on popular site, this article serves it’s purpose well.

We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, link your blog to twitter, then every new post on your blog will show up in your twitter page, it’s real easy and useful, it’s a big loss if you don’t use this tool.

Beginning early this year, certain search engine made some changes to their search ranking,   in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.

Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers,  all the links on those websites will have the same fate.

Examples will be great for explanation. When I got into online marketing long time ago, I started with this keyword, chinese restaurant, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, worst yet, those sites had no content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, top smartphones, I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of  competitive keywords. As we can see, creating quality content and article marketing is what we have to do to get great result. If you can build a group of your own blogs, such as steel chains, then it will be easier to do article marketing.

At the end of day all you have to do is to create quality content, publish and share with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to share our love for creating and sharing quality content and not to worry about the search results all the time.

Tie Downs for The Transportation Industry

On September 21, 2011, in Autos, Tie Downs, by admin

Talking about tie downs, they probably are discussing about totally different stuff depends on the context, for instance , ratchet strap is two inches and ten thousand lbs tie down while ratchets for pick up will be 1” and 500 lbs tie down, we’re only going to discuss about truck tie downs here, to keep it simple and stupid, I’m sure you’ve already seen flatbed tie downs on the road, we will only talk about flatbeds right now.

So many different loads can be put on flat beds, the choice of tie downs will be really complicated, they will need quite some different tie down devices to get the job done, such as e track straps for box truck . We’ll examine winch straps and truck winches, lots of flat beds have winches installed or you can install winches later, then you’ll be able to use winch straps with truck winches, it has to be a straight forward choice .

It’s well known that slide in winch and truck winch straps are most popular tie down devices for flat beds . When you work with truck winches and winch straps, there is one thing you can’t live without: winch bar, these steel bars are required for your job, so get one if you don’t already have one.

Then here are most popular tie downs: ratchet straps. Common wisdom indicates that the ratchet strap is assemblies of ratchet buckles and nylon or polyester webbing tie down strap, there are fixed end straps with ratchet buckles and loose end straps.

Ratchet straps are most used tie down devices because of their flexibility , you can put them almost anywhere when it’s applicable. With flat hooks, wire hooks, cloth loops, chain anchors, even endless, ratchets just can’t have enough variety, how can we don’t love these ratchets? Width of the ratchets measured from 1” to 4” and the length can be anything from inches to more than 50 feet, the ratcheting mechanism really has it’s advantage. Even for flatbeds which use winch straps primarily the ratchets may be essential, imagine following scnario, you lose a winch while you’re on a tight schedule, and it’s midnight and it’s impossible to find a new or used winch, then ratchet straps come to your rescue!

OK, now where can we get these nice ratchet straps , local stores or online sellers? Depends on your needs , sometimes buy them in local store is a pretty good idea , sometimes online options are much more attractive. To help you make decision you need accurate and non altered information on the vendors, you can check out online forums, blogs and  opinion sites to figure all of these out before you go all in.

FMCSA says it very clear, securing your loads on the truck is mandated, whatever the situation is. Don’t forget you need qualified tie downs and properly secure your load.